Green Living seems to be a staple in marketing circles these days. Products are showing more and more green coloring in their labels. ‘Earth-friendly’ and ‘Eco-Friendly’ are promotional buzzwords, and grassroots movements for local consumables is gaining momentum. With the constant barrage of marketing materials pushing ‘green’, it can border on obnoxious.
Border on obnoxious? How about full fledged advertising overload! Companies are beginning to market their products as being “Green” or “Eco-Friendly” more and more often these days. Some products are truly environmentally friendly, while others just use the term as a selling point.
Unfortunately, the overuse of ‘green’ buzzwords and the guilt-driven marketing associated with it can overshadow the importance of true green living. What exactly is Green Living and why should we attempt to be green?
To simplify, the answer is – The Future. The future of our children and our planet depend on it. Adopting a green lifestyle represents a slow burn of decision making that cares about tomorrow as much as today. This is a general post about Green Living, and if you are not quite sure what Green Living is, I recommend reading some of our other blog posts. In short, though, Green living is a lifestyle that tries in as many ways as it can to bring into balance the conservation and preservation of the Earth’s natural resources, habitats, and biodiversity with human culture and communities. This can be accomplished in many different ways, and every bit counts. The more people that adopt this lifestyle, the better the world will be. Every choice has an impact on the future, and if we want our children’s children to have a planet to live on, changes must occur.
Green Living is you and me, the guy next door, and as many people as we can collect to actively engage in decision making that is best for the future for our children and for our planet. We only have one Earth to live on, and at the rate we are destroying it, things may not look so good down the road. The choice to live a green lifestyle isn’t really going to have much of an effect in our life times, but think about our children and their children. Future generations are going to suffer because of the choices and lifestyles that the majority of the country and world is living. No one knows exactly how long until we deplete the Earths natural resources, however negative effects are already beginning to show. We are literally destroying the Earth at an alarming rate! Change needs to happen, and it all starts with you and choices you make every single day.
We don’t eat the same foods, drive the same cars, have kids the same age or live the same lives. We are all different and therefore it boils down to the decisions we make each and every day as to whether we are thinking only about right now or acting in the best interests of the next generations.
A simple example could be a trip to the grocery store. Someone oriented towards Green Living would probably have reusable grocery bags. The trip to the store would be lumped in with other errands (as opposed to multiple single trips which use more gas). Food choices would be produced from the United States over imports (Fewer fuel costs), fresh foods instead of frozen (Frozen uses more electricity to preserve plus uses more power to process), and would avoid processed, packaged foods due to an aversion to preservatives that are harmful to the body. Not to mention the enormous amount of packaging that ends up in our landfills.
A non-Green Living person would keep the car idling in the parking lot while shopping. Groceries would be toted in plastic bags that are thrown in the trash and not recycled. The same goes for plastic beverage containers. They would buy bottles of water and not recycle, rather than using a filter or other alternatives. The list could go on and on, and the fact is that the majority of US citizens, do not think twice about the choices they make every day. Even if a person is aware that their actions are not the best for the planet, they think “Oh well its only me, how much damage could I possibly cause?” The problem is that if everyone has that same mentality, a whole lot of damage occurs. And that is what we have been seeing over the years. There is a saying that “Small changes eventually add up to huge results.” This couldn’t be more of the truth. If everyone on this earth made even the smallest changes to their everyday lifestyle, the Earth would be in much better shape.
Consumers have easy choices and opting for ‘green’ doesn’t have to be a chore anymore. There are “Eco-Friendly” alternatives for nearly any product that you can think of these days. Just be aware of “Greenwashing”! This is an advertising tactic used to make the product seem like it is “Green”, but in reality, it is not. They simply market it as being “Eco-Friendly” to sell more. I will go more into Greenwashing in a future blog post, so stay tuned!
Green Living is not difficult. It represents decisions we take each day that adds up to make a happier, healthier existence. Therefore, forget all the marketing sentiments trying to sway you into a Green Living Guilt Trip. Just make simple decisions that use fewer resources, promote health and wellness, and produce less waste. As we say here at EvergreenLyfe, Reduce, Reuse, Rethink, and Recycle!
The future depends on it.